Local SEO and Google Business Profile Optimisation
Quick answer
Local SEO helps your business appear in Google Maps and the local results when people search nearby, such as 'dentist near me'. The centre of it is your Google Business Profile, plus reviews, consistent business details across the web, and a website that backs up what your profile says. It suits any business with a physical location or service area.
Who it is for
- Clinics, salons, gyms, coaching centres, shops and home-service businesses
- Businesses with a Google Business Profile that is incomplete, suspended or ignored
- Owners whose competitors keep appearing on the Maps results above them
Who it is not for
- Online-only businesses with no location or service area
- Anyone planning to buy fake reviews (we will not do this)
What you get
| Deliverable | How often | What you will see |
|---|---|---|
| Google Business Profile audit and clean-up | Once, in month 1 | Correct category, services, hours, description and photos list |
| Review plan | Set up once, reviewed monthly | A simple way to ask happy customers for reviews, and reply templates |
| Local listings check | Once, then as needed | Name, address and phone made consistent on major listings |
| Local page improvements | Monthly | Location and service pages that match what your profile says |
| Maps and local ranking report | Monthly | Where you appear for your main searches, in plain English |
How it works
Week 1
Profile audit, access set-up and a list of quick wins
Weeks 2 to 4
Profile and listings clean-up, review process live
Month 2 onwards
Local content, reviews, monthly ranking and calls report
What we need from you
- Manager access to your Google Business Profile (or help recovering it)
- Real photos of your premises, team and services
- Your exact business name, address, phone and opening hours
What decides the price
- Number of locations
- Number of services you want to rank for
- How crowded your area is
We send a written quote that lists exactly what is included.
Get a quoteQuestions about Local SEO & Google Business Profile
Can I do Google Business Profile myself?
Yes, the basics are free and many owners can handle them. We help when you are short of time, stuck on a suspension, or want a clear plan beyond the basics.
Will you get me more reviews?
We set up an honest way to ask real customers and help you reply. We never write or buy fake reviews, which can get a profile suspended.
Do you need access to my Google account?
We ask to be added as a manager on your profile. You stay the owner and can remove us at any time.
Does local SEO work without a website?
A profile can still appear, but a good website gives Google more to work with. We will tell you honestly what is worth doing first.
Related guides
More on this topic from our local seo guides.
Want help with Local SEO & Google Business Profile?
Message us your website and city on WhatsApp. We reply within one working day. No obligation, no spam.